JDD

I recently argued on the JFrog blog that trusted AI requires more than model quality. It requires visibility, provenance, governance, and a real system of control around the things models consume, build, and ship. That is the foundation. This post is about what you build on top of it. Because visibility is necessary. Without it, you cannot govern anything. If you cannot see which models are running, where they came from, how they behave, and what they touch, you do not have a governance posture. You have hope dressed up as architecture. ...

A developer recently gave Claude Code write access to a live Meta Ads account. The agent’s read-only analysis was genuinely valuable; it correctly identified the cheapest campaign as having the worst ROI. The insight was good. The judgment about what to do next was absent. The agent executed autonomously, triggered API rate limits through automated publishing, and resulted in the account being permanently banned. The read was right, the write destroyed the business relationship. ...

There is a version of Product Management work that AI can probably do. It can certainly summarize interviews, cluster feedback, draft PRDs and epics, answer questions about product data, and produce mockups. Do enough of that well enough, and the role starts to look like an information processing layer with some communication on top. But that is not what Product Management is all about. The center of the role was never the paperwork. It was always judgment: deciding what problem matters, interpreting incomplete and conflicting signals, making tradeoffs under uncertainty and pressure, defining success, and taking responsibility for the call. ...

The Stages of Judgment-Driven Development Most of the pain I’ve seen in software wasn’t caused by bad code. It was caused by bad decisions that were never treated explicitly as such. In the last two posts, I argued that execution is no longer the bottleneck. AI made building cheap. Judgment is now the scarce resource. If that’s true, the way we develop software must change, not in terminology or ceremonies, but in where and how we place judgment. ...