Why the Best Leaders Keep Asking Why

Why the Best Leaders Keep Asking Why Early in my career, I learned about the Five Whys, a simple yet powerful problem-solving method developed by Sakichi Toyoda at Toyota in the 1930s. The idea is straightforward: when you face a problem, ask why it happened. Then ask why again about that answer, and continue until you reach the root cause, usually after about five rounds. It sounds simple, yet most people don’t do it consistently. ...

November 9, 2025 · 2 min · Rami Pinku

Metadata Then & Now: A Decade of Machine Understanding

Metadata Then & Now: A Decade of Machine Understanding Ten years ago, I wrote a blog post for Dalet about metadata and online video advertising. In 2015, digital video was accelerating fast, budgets were moving from TV to online, ad-blocking was spiking, and programmatic was scaling, so we focused on the unglamorous layer that made it all work: metadata. Back then, my main argument was that metadata shouldn’t be entirely human or entirely automatic. Machines could process at scale, but humans understood nuance. That idea sounds self-evident now, but in 2015 it bordered on heresy. ...

November 2, 2025 · 3 min · Rami Pinku

(My) Practical Guide to How to Build a Roadmap

Intro Roadmapping is one of the most critical activities a product management leader must undertake. A roadmap is not a building blueprint; it does not list exactly what must be done. It is more like a map for early explorers, used to give direction, with route adjustments as new lands and currents are discovered. Over the years, I have had the pleasure of working with brilliant people who taught me a lot about how this should be done, most notably Yoav Stahl and Kevin Savina. I’ve refined their methods to better fit the agile reality. ...

October 27, 2025 · 4 min · Rami Pinku

So Why Newrealm?

Introduction For years, I wanted a place to share my thoughts on product management, operations, AI, software development, and the small “weekend projects” I build from time to time. I always wanted to, but never actually did. Why? No good reason. At first, I tried Twitter. Too short, not a good fit for full ideas. Then I moved to LinkedIn — better, but quickly chaotic. Posts disappear into the feed, long-form posts feel clumsy, and it’s hard to revisit or organize old ideas. The more I wrote, the more I felt the need for a home, a place where my work, thoughts, and experiments could live together. ...

October 25, 2025 · 2 min · Rami Pinku