The Timeless Triangle of Time, Quality, and Quantity

Early in my career, coming from industrial engineering, I learned a simple rule that has shaped the way I think about software development ever since. Software may look abstract, creative, fluid. But underneath, it behaves like a production system. The best articulation of this idea appears in The Goal by Eliyahu M. Goldratt, one of the most influential books I have ever read. In production, every system revolves around three outputs you can influence: ...

December 13, 2025 · 3 min · Rami Pinku

The Answer Is Still Cookies

The Answer Is Still Cookies A few days ago, I saw a Cookie Monster quote that made me stop: “Me don’t know da question, but me know da answer is cookies.” It is funny. It is childish. And it is exactly how companies behave when they insist their problems are special. Every company believes it is fundamentally different. Different industry. Different technology. Different customers. Different speed. Therefore, their problems must be new, unprecedented, uniquely complex. ...

December 6, 2025 · 3 min · Rami Pinku