We Asked for Metrics. We Got Attribution Theater.
There is a pattern in senior resumes and LinkedIn profiles that makes me more uncomfortable every year. Someone “grew revenue by 38%.” Someone else “reduced costs by $4.2M.” Another “increased engineering productivity by 60%.” Sometimes I know the work behind these lines well enough to know that the link between the person and the number was much weaker than the sentence suggests. It is tempting to call this a problem of dishonest people. My view is that it is worse than that. I believe we built a market that rewards the performance and punishes the truth. In my experience, the candidate who writes “grew revenue by 38%” is more likely to get the interview than the one who honestly describes a shared effort. When the reward for exaggeration is high and the chance of being checked is low, I do not see exaggeration as a personal failure. I see it as the rational response to the system we built. ...